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‘Compra a Casa’ offers four special €1K prizes to get shoppers to buy local this Christmas

foto 2020 al nadal compra a casa 2Consell de Formentera deputy premiere and commerce councillor Ana Juan met today with Pimef Formentera chair Josep Mayans; local Chamber of Commerce envoy Juan Manuel Costa and Pimef director Lidia Álvarez to present an assortment of marketing campaigns lined up for the weeks ahead encouraging islanders to shop local this Christmas season.

‘This Christmas Buy Local’
New this winter is ‘Al Nadal Compra a Casa’, a Consell and Pimef initiative that will give four €1,000 prizes to local shoppers this Christmas. Special funding for the initiative was made available by the Balearic government’s 2020 ‘Cel Obert’ deal. In the words of Councillor Juan, “it’s about helping out Formentera businesses, particularly a year as tough as this one, and sweetening the deal for local shoppers while we’re at it”. She applauded the island’s retailers as well for their efforts to stay open and offer a safer shopping experience.

‘Compra a Casa’ cardholders who make purchases of at least €20 between 1 December and 6 January will be automatically entered in a drawing on 8 January. Winners will receive a voucher valid for 30 days from 11 January at participating businesses.

The Pimef chair applauded the Consell for “expanding their commitment” to Compra a Casa, calling the initiative “an efficient tool” and one that, given proper support, “will continue working very well”.

Lidia Álvarez highlighted the 32 establishments currently in Compra a Casa’s network of partner businesses and the 2,322 loyalty cards that have been issued since the initiative launched in 2016.

14th Christmas Shop-window Display Contest
Once again the island has begun gearing up for the Concurs d’Aparadorisme Nadalenc (Christmas Shop-window Display Contest), a Chamber of Commerce and Consell de Formentera initiative to foment a festive atmosphere among the local shops staying open this Christmas season. Registration ends 9 December and can be completed at the Chamber of Commerce (Avinguda 8 d’Agost, 6, Sant Francesc) or the Citizen Information Office (OAC). Winners will be announced 11 December and will receive, in addition to a commemorative plaque, €225 (first place), €150 (second place) and €75 (third place). According to Juan Manuel Costa, “Formentera businesses’ are a key part of life on the island, and this contest helps flesh out and enhance the kind of products on offer”.

Black Friday, 27 November
Another Consell-Pimef initiative that is associated with the loyalty programme is ‘Black Friday on Formentera’. All day long on 27 November, every purchase of €15 or more in participating businesses will automatically enter Compra a Casa cardholders to win a €50 gift-card. The winner will be announced Tuesday 1 December and can pick up their prize at Pimef offices.

Reusable bags
The commerce councillor also presented the newly designed reusable bags that play a key part in this year’s campaign. The bags feature the screen-printed slogans ‘Compra a casa, compra a Formentera’ (Shop local, shop on Formentera) and ‘El petit comerç ens fa grossos’ (Small business makes us big). A thousand bags will be distributed across island shops.

20 November 2020
Communications Department
Consell de Formentera

Applications now accepted for stands at Christmas market

foto 2020 casetesThe Formentera Commerce Department reports that applications will be accepted from today from individuals who wish to participate as vendors in the 2020-21 Mercat Nadalenc (Christmas Market). The deadline for submissions —which can be sent to the Citizen Information Office (OAC) or the office’s online platform, OVAC— is 23 November.

This year’s Mercat Nadalenc will include no more than six shacks devoted to retail: five will go to trades- or craftspeople who live and work on Formentera in winter, and the sixth will be shared by local NGOs. The market runs from 3 December to 5 January 2021, inclusive, and takes place at Sant Francesc’s Plaça de la Constitució.

Vendors will be picked in a drawing among individuals who submitted their application on time and met the required conditions will be held in the presence of the municipal clerk.

The provisional bylaws underpinning the Christmas market and associated vendor application was posted to the regional employment office website today, 17 November.

17 November 2020
Communications Department
Consell de Formentera

Nine students begin training as youth leisure supervisors

foto 2020 curs formacioNine students will take part in a training course organised by the Formentera Entrepreneurism Department to prepare 16- to 29-year-old participants for employment as leisure supervisors.

Students will sign apprenticeship contracts and receive six months of additional on-the-job training in Consell de Formentera-run leisure centres.

Deputy Consell president and chief of the entrepreneurism office Ana Juan extended her welcome to participants and highlighted hopes the training would give a leg-up to individuals currently joining the local labour force.

Instructional costs and recrutement of the course director are funded by the vocational training and employment wing of the Balearic Employment Agency (SOIB) as part of a programme to make youth and adolescent recreational programmes more dynamic. A cross-cutting pedagogical approach means students will also finish the course with A2-level English accreditation.

13 November 2020
Communications Department
Consell de Formentera

At World Travel Market, Formentera plays on island’s open spaces as source of competitive edge in Covid crisis

foto 2020 flamencosThe Formentera Tourism Department reports that London’s World Travel Market will end its three-day run today after the public health situation forced organisers to take the 2020 edition of the travel expo online.

Some twenty meetings took place 9–11 November between the Consell’s tourism marketing department and highly segmented travel agencies and online platforms, with department chief Carlos Bernús highlighting Formentera’s focus on off-season travellers as a means to complement the summer season.

Formentera’s representatives fielded a steady stream of questions concerning the creation of safe corridors ahead of the coming season, and they held up the island’s vast array of low-traffic open spaces as “a potential competitive edge while the public health crisis continues”, said Bernús.

At the fore of Formentera’s 2021 marketing operations is the effort to draw travellers from England, Germany, Italy and mainland Spain, with local reps nurturing additional contacts in places like the United States, Canada and Australia with an eye to future seasons.

Formentera’s representatives were keen to emphasise perks of off-season travel to the island and underlined a sprawling offering of culture, sport and the outdoors, including birdwatchers’ trails. Another key part of the pitch involved the island’s commitment to sustainability —in tourism, for the economy and for society at large— with reps talking up the formentera.eco scheme to regulate incoming vehicles and the Save Posidonia Project.

11 November 2020
Communications Department
Consell de Formentera

Formentera takes message of sustainability to World Travel Market’s online 2020 edition

foto 2020 salinesThe Formentera Department of Tourism reports that from 9 to 11 November the island will participate in London’s World Travel Market, traditionally a face-to-face expo that will be staged online in light of the public health situation.

The kick-off is set for Monday 9 November, when each of the four Balearic islands will share a video spotlighting their destination. According to marketing chief Carlos Bernús, Formentera’s clip situates the island on the world map, underscoring its rich scenic beauty —apt not just for beachbumming, but for sport, natural discovery and bird-watching routes too— history and homespun tradition.

Bernús said the virtual expo would find Formentera’s tourism team engaging in interviews and meetings with travel agencies, tour operators, press and even garden-variety travelers with an interest in the island. “We’ll be driving home all the perks of off-season travel to Formentera and our brimming calendar of cultural and sporting functions”, indicated the director.

Other points of focus will be Formentera’s commitment to tourist, economic and social sustainability, with local representatives holding up formentera.eco as an example. The island’s tourism reps will also hone in on Formentera’s wealth of low-traffic open spaces — likely a competitive edge amid  ongoing concern around the Covid-19 crisis.

5 November 2020
Department of Communications
Consell de Formentera

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