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Areas Urbanism & territory, Tourism and Economic activities Tourism planning and Economic activities

Consell renews partnership with Pimef backing local small business

foto 2021 conveni pimefConsell de Formentera premiere Alejandra Ferrer sat down yesterday with Josep Mayans, head of the island’s group of small- and medium-sized businesses (Pimef), to formalise the extension of a deal to promote training, market research and public relations for local trade. Formentera’s deputy premiere and commerce chief, Ana Juan, was also on hand at the signing.

In 2021 the Consell de Formentera will bankroll €22,000 so Pimef and Formentera Department of Commerce can partner to train business owners, execute marketing strategies and initiatives and offer resources necessary to rendering the sector more dynamic and competitive. The money will additionally help pay for Compra a Casa, the buy-local push that tacked on a summer variant in 2020, plus other initiatives like business consulting, research into cultural sponsorship and work to engage Formentera businesses in various environmental projects.

25 March 2021
Communications Department
Consell de Formentera

With SOIB Reactiva, Consell announces second round of employment opportunities for jobless

cartell 2021 SOIB ReactivaThe Formentera Department of Entrepreneurship and Local Development reports that the SOIB Reactiva programme will launch a second call for applicants for four-month positions within the Consell de Formentera. The Consell will offer eight individuals one of two employment contracts based on the following profiles:

-Four cleaners (long-term unemployed at least 30 years old).
-Four information assistants (unemployed at least 30 years old and registered with Balearic Islands Unemployment Office [SOIB] at least three months or less if furloughed).

Interested parties should visit the SOIB website here and apply for their desired position. Offers will be posted from today.

Deputy premiere and entrepreneurship chief Ana Juan said the programme would provide employment for 27 individuals, 16 of whom have been working for the local government since January. She encouraged jobless islanders to sign up, calling it “a possible kickstart in the job market”.

The €225.810 SOIB initiative is cofinanced by the European Social Fund as part of Regional Operative Occupational Programmes for Youth (2014-2020), the Spanish central government and the Fund to Promote the Impulse for Sustainable Tourism (Impuls del Turisme Sostenible, ITS). The initiative is also part of the Emergency Employment Plan (Pla de Xoc per a l’Ocupació, PXO) which was unveiled last week on the island and will mean local investments of €470,000 and direct benefits for 175 individuals between 2020 and 2021.

23 March 2021
Communications Department
Consell de Formentera

In Berlin, Formentera plays up qualities as family destination

foto 2021 promoFrom 9 to 12 March at the ITB Berlin NOW travel expo, the local office of tourism joins the rest of the Balearics in a virtual stand to promote Formentera and prepare for arriving tourists under the banner “Economy and Tourism: challenges for a better post-Covid model in the Balearics”.

Marketing chief Carlos Bernús pointed out that rather than interfacing with end users at the Berlin fairgrounds as in years past, the focus at this year’s online trade fair was on professional meet-ups. On Thursday 1 March, Formentera will highlight its appeal as a destination in a 10.00am livecast from Palma’s Palau de Congressos titled “Balearic Islands: Diversifying amid future challenges and opportunities”.

Local reps will playing up the island’s qualities as a destination for families and highlighting sustainbility-forward projects like formentera.eco, the ban on plastic bags and Save Posidonia Project, said Bernús, “not to mention going over safety protocol and detailing features of Formentera, such as outdoor and open-air attractions, that make it the perfect place for a laid-back holiday during such a complicated year”. The marketing team will likewise try to lure low-season visitors by plugging trails for nature lovers, bird watchers and heritage fans, plus cultural programming, sports fixtures and gastronomy.

Boost to German marketing efforts
Formentera has contracted local firm KPRN in a bid to increase its marketing impact with German travellers from March to October. According to Bernús, campaigns are in the works with local tour operators in the hope that, public health permitting, Formentera will be welcoming back its German visitors by April or May.

9 March 2021
Communications Department
Consell de Formentera

Formentera adds voice to Platform for Vaccines, Health and Economy

foto 2021 plataformaConsell de Formentera chief Alejandra Ferrer participated in a video conference today with the Platform for Vaccines, Health and Economy (Plataforma Vacunas, Salud y Economía). Other participants included deputy chief and commerce chair Ana Juan, together with business leaders, the island’s league of small- and medium-sized business, Eivissa-Formentera Association of Hotels, Pine Islands Chamber of Commerce, Confederation of Balearic Business Groups and General Union of Workers (UGT) and Workers’ Commissions (CCOO) trade unions.

Dr Miquel Munar, one of the movement’s backers, described the platform as “government institutions, businesses, regular people and health workers organising to overcome pandemic-era polarisation and promote mass vaccination so things can return to normal and economic recovery can come in time for the summer tourist season”.

“We’re pressing government agencies to cooperate so that as soon as possible we can achieve group immunity”, said Ferrer, calling the issue “critical for our wellbeing and for an economic turnaround this summer.” Video conference participants saw data from platform meetings on EU vaccine production and distribution, and they implored government institutions to do everything in their power to ensure deliveries were on schedule. Platform members also promised the Formentera government organisational and logistical support to guarantee the success of the local vaccination effort.

“We can get through this if we work together and refuse to let demagoguery knock us off the path to safe corridors, free movement and a new tourist season.”

24 February 2021
Communications Department
Consell de Formentera

Pimef and Consell offer 7 training courses to businesses and working islanders, free of charge

cartell 2021 fent pimefThe Formentera Department of Commerce reports that 2 March marks the return of ‘Fent Pimef’, the local league of entrepreneurs’ programme of free courses to promote capacity building and provide consulting to businesses and employees.

In a year marked by the pandemic, the bulk of classes will be held online, with instruction tuned to offering participants tools to navigate information technologies, cultivate professional expertise and increase the viability of business endeavours. Students will also be familiarised with various management techniques and get tips for overcoming obstacles posed by the Covid-19 crisis.

This year’s courses are as follows:
IT for all. 2, 4, 9 & 17 March, in person, at Pimef.
Tools to help freelancers manage taxes. 3, 5 & 8 March, in person. 10 March, online.
Stop Covid-19. 12 March, online.
Customer service, motivation and sales. 15 & 16 March, online.
The reality of e-commerce. 18 & 19 March, online.
How to crisis-proof my business without having to invest? 22 March, online.
Revenue Management for hotels. 23 & 24 March, online.

“Particularly in a year as difficult as this one, Formentera small businesses have shown a deep commitment to enhancing competitivity and capacity building”, insisted commerce chief Ana Juan, pressing employees and business owners alike to participate in courses. Pimef director Lidia Álvarez underscored the key roles of “professional development and permanent reinvention” in helping businesses overcome obstacles in tough times.

Enrolment is open and can be completed by calling 971 32 25 20 or sending an email to info@pimef.es. Space is limited.

18 February 2021
Communications Department
Consell de Formentera

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