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Areas Urbanism & territory, Tourism and Economic activities Tourism planning and Economic activities

Consell and PIMEF renew collaboration to promote and boost small businesses on the island

foto 2022 conveni pimefYesterday Ana Juan, President of the Consell de Formentera, signed a collaboration agreement with Josep Mayans, president of Small and Mid-sized Businesses of Formentera (PIMEF), to promote training, market research and communication for local businesses.

The Consell de Formentera will provide PIMEF with €22,000 so that it can offer winter training sessions to entrepreneurs, pilot marketing strategies and deliver key tools to make Formentera businesses more competitive. Some of the other projects supported under the agreement are campaigns like Compra a Casa, which encourages island shoppers to buy local, as well business consulting, cultural sponsorships and collaboration with environmental initiatives.

23 March 2022
Communications Office
Consell de Formentera

Consell signs deal with Chamber of Commerce to promote training for the local commerce sector

foto 2022 cambra comercToday Ana Juan, President of the Consell de Formentera, signed the annual collaboration agreement with Juan Manuel Costa Escanellas, delegate of the Formentera Chamber of Commerce, which the Consell will provide with €7,000 to promote training, market research and communication in support of local commerce.

With this agreement, the Consell reinforces support for Formentera-based businesses and, especially, for Formentera commerce, by promoting training and encouraging budding entrepreneurs to start new business projects.

22 March 2022
Communications Office
Consell de Formentera

5-8 May, Formentera20 celebrates 10th anniversary with full roster of experts

foto 2022 formen20The Formentera Office of Tourism is pleased to announce that from 5 to 8 May the tenth Formentera20 will take place on the island. For four days, experts in digital culture, communication and creativity will share ideas and talent in assorted venues on the island. The intimately scaled event has become unmissable for lovers of the digital world.

Alejandra Ferrer, Vice President and Councillor of Tourism, expressed her satisfaction at "celebrating the tenth anniversary of this event that brings together experts in communication and marketing and also constitutes a draw for visitors at the beginning of the season". Ferrer described Formentera20 as "an event that helps position the Formentera brand as a benchmark in the digital environment".

Rosa Castells, director of Formentera20, cast this year's Formentera20 as "an unprecedented chance to assemble experts from the most important platforms today". She added that "at the same event we will have directors and representatives from Netflix, Meta (Facebook), Twitter, Prisa and TikTok, as well as standout professionals like publicist Toni Segarra, Vasava founder Bruno Sellés and Isabelita Virtual".

Team of experts:

The opening of the 2022 Formentera20 will be overseen by Toni Segarra, who is considered one of the leading creatives of the twentieth century.

He will be accompanied by María Jesús Espinosa de los Monteros, director general of Prisa Audio; Emilio Pila, director of Twitter Next; Pepa Rojo, creative director of Meta (Facebook); Pablo Skaf, director partner marketing for Spain & Portugal at Netflix; Ana Gómez, head of agencies partnerships at TikTok; Bruno Sellés, co-founder and creative director of Vasava; Isabel Martínez, creative director of @isabelitavirtual.

Registration is open over the next few days on the website www.formentera20.com, where visitors can also find information about the speakers and see the full programme. Formentera residents get a 50 % discount.

Target audience

Formentera20 is aimed at professionals who are passionate about the digital world, entrepreneurs, communicators, lovers of marketing and communication and curious people who want to learn and keep up to date in the digital world.

Attendees will discuss communication, marketing, creativity, branding, content, social networks, podcasts and the latest trends in new technologies and innovation.

The proximity between all participants makes for real networking and exchange of ideas
that will serve as a starting point for new projects. This year's event will take place under the banner #DisconnectToConnect (#DesconnectarPerConnectar).

16 March 2021
Communications Office
Consell de Formentera

cartell 2022 formen20

COPT works on proposed comments re: amendments to tourism law

foto 2022iii COPT Today Alejandra Ferrer, Vice-President of the Consell de Formentera and Councillor of Tourism Promotion and Management; representatives of the island's tourism sector, including individuals from the Hotel Association of Formentera, the Chamber of Commerce, the small- and medium-sized business group (PIMEF), the Confederation of Business Groups in the Balearics (CAEB), travel agencies, and members of political parties and trade unions, gathered for the latest meeting of the Commission for Tourism Promotion and Management (Comissió d'Ordenació i Promoció Turística, COPT).

Councillor Ferrer offered an analysis of amendments that have been proposed to the regional tourism act and which have received backing from the Balearic government, and asked for "feedback and contributions" from sector representatives in a bid to "reach a consensus on representations that will be relayed to the Balearic Parliament". Highlights:

- Regarding the Circularity Plan (Pla de Circularitat), proposals will focus on helping small businesses and securing support to implement these measures for the 'circular business' certification.

- Discussion centred on ways to determine the carbon footprint of individual overnight stays, one of the measures included in the Plan, and to extend the calculation to day-trippers as well.

- Attendees agreed on the need to expand advertising for local products, including all Balearic products.

- Attendees also discussed making the COPT responsible for evaluating dispensations from circularity measures, including when compliance is infeasible, as well as for streamlining procedures for businesses that seek upgrades and modernisation work.

- Concerning the moratorium on new authorisations for beds for tourists, attendees concurred about the need to study a specific article for Formentera so that residents are eligible for the same exemptions that hotels already receive in relation to applications under review, and so that residents can receive the correct paperwork for holiday rentals if they have made necessary investments and upgrades to market rentals for tourism in line with the Plan on Quality.

"Essentially we want to adapt this legislation to the needs of Formentera", said Councillor Ferrer, who added, "We would have liked to have participated earlier in developing this act, but we will do so now through with representations to the bill that we will present in Parliament".

15 March 2022
Communications Office
Consell de Formentera

Formentera unveils promotional actions in Portugal and France

foto 2022 pre temporadaThe Formentera Office of Tourism is pleased to report on the promotional activities it will carry out out in the days ahead. From tomorrow, Wednesday 16 March until Sunday 20 March, Formentera will participates in the Lisbon Travel Market (BTL).

The first two days of the fair are exclusively for industry professionals, with Formentera's representatives planning to hold meetings at this time to present our destination. The rest of the days the fair will be open to the general public and Formentera will be at a stand highlighting its charms, said Alejandra Ferrer, Vice-President and Councillor of Tourism of the Consell de Formentera. The promotion will focus on the low season months and Formentera's credentials as a sustainable island where cultural, sports, heritage and gastronomic activities can be enjoyed in contact with nature.

This Portuguese fair is once again being held in person after COVID-19 forced the cancellation of the two previous years. "The Formentera Office of Tourism is committed to promote the island in a market that has responded very well the past two years of pandemic and is growing", she said. Ferrer also confided that, in view of "the current situation of uncertainty generated by the Russian invasion of Ukraine, we are ramping up promotion in the islands and mainland Spain as well as, given their proximity, Portugal and France".
Formentera will also be promoted at the World Tourism Fair 2022 in Paris (France), "a market where our communications agency has assured us that they are receiving a large number of inquiries about our destination", added Ferrer. Lastly, next week between 24 and 27 March, Formentera will also be promoted at the Brussels Holiday Fair 2022 in Belgium, "a market where Formentera is attracting more and more interest".

15 March 2022
Communications Office
Consell de Formentera

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