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In Madrid, Formentera touts competitive edge of its outdoor spaces

Ana Juan, President of the Consell de Formentera; Alejandra Ferrer, Vice-President and Councillor of Tourism, and Carlos Bernús, Director of Tourism Marketing, will attend the international tourism expo Fitur, scheduled to take place Wednesday 19 January to Sunday 23 January in Madrid.

At a dedicated section in a stand shared with the rest of the Balearic Islands, Formentera will offer promotional material on "family tourism and ways to enjoy the local environment, gastronomy and heritage as well as cultural and sporting events designed to draw visitors in the low season", said Councillor Ferrer.

Marketing efforts include meetings with niche travel magazines, web portals, tour operators, travel agents and more. "Despite the public health situation and renewed uncertainty on account of COVID-19, currently there is a lot of interest in Formentera as a destination", said Ferrer, adding, "This year we will highlight Formentera's qualities as a safe and sustainable island, with abundant open spaces and few crowds so visitors can enjoy the island more safely". To that end, these competitive advantages will be shared with media representatives in a presentation at 11.00am on Thursday.
 
"Also on display at the expo will be formentera.eco for a more sustainable mobility, Save Posidonia Project, to safeguard posidonia and the coastline, and other local initiatives to tuned to guaranteeing unique experiences for travellers", Ferrer concluded.

14 January 2021
Communications Office
Consell de Formentera

For nature lovers, Formentera unveils a catalogue of the island's flora

cartell 2021 Flora de FormenteraThe Formentera Office of Tourism has published an informational brochure exploring the main characteristics of native plants. The island's representatives will use the catalogue at trade fairs to promote tourism with an environmental edge. Residents can access the brochure at www.formentera.es, at this link.

Alejandra Ferrer, Vice President and Councillor of Tourism, remarked that "the island's botanical heritage is one of our most compelling environmental treasures. Formentera's floral catalogue comprises upwards of six hundred plants and it is striking that in a relatively small area we find such a diversity of terrains ranging from cliffs, salt marshes and beaches with dunes to forested areas, fields with crops and more".

"This catalogue is about connecting islanders with their botanical heritage and at the same time pandering to a brand of tourist who cares about nature. It is about highlighting the fragility of the island's natural heritage and encouraging visitors and residents to discover it in a respectful way", said Councillor Ferrer. Photos and texts have been prepared by naturalist Jordi Serapio Riera. The catalogue is available in six languages: Catalan, Spanish, English, German, French, Italian, Spanish, Dutch and German.


16 December 2021
Communications Office
Consell de Formentera

Consell hires six jobless islanders as part of 2021 SOIB Reactiva

foto 2021 soib reactiva family foto

Today, Ana Juan, President and Councillor of Entrepreneurship, met with the six newly hired members of Consell de Formentera staff. Recruited through SOIB Reactiva, the individuals will be employed by the municipal administration for the next six months.

Among the previously unemployed recruits, two are under 30 years old and will work as administrative assistant and brigade operator. The other four new hires are over 30 and came from situations of long-term unemployment; two will work as information assistants, one as a brigade operator and one as a cleaner.

President Juan told the new recruits she hoped that "their work experience with the Consell is immensely worthwhile and that it eases their re-entry to the labour market".

Plans are in place for a second round of recruitment, which will include positions for three people. 2021 SOIB Reactiva is backed by the SOIB and co-financed by the European Social Fund (part of Operational Programmes for 2014-2020 Youth and Regional Employment) and with state funds through the Sectoral Conference on Employment and Labour Affairs.


10 December 2021
Communications Office
Consell de Formentera

Data Observatory analyses flow of tourists and visitor comments, concerns and suggestions on social media

foto 2021 COPT1

Today, before a gathering of the Commission for the Management and Promotion of Tourism (Comissió d'Ordenació i Promoció Turística, COPT), Alejandra Ferrer, Vice President and Councillor of Tourism, sat down with Carlos Bernús, Head of Tourism Promotion, and Catalina Ramis, a specialist at the Formentera Data Observatory, for a press conference to share with industry representatives details about a project involving sensor antennas and research into tourist mobility flows and empathic listening on social media.

Flow of tourists

The June 2020 installation of ten sensor antennas at strategic points of the island means that, for the first time this year, the island's government can present data on crowds in various areas of the island and mobility flows involving tourists, day visitors and Formentera residents. According to Ms Ramis, the data indicate that from June to October 2021, 541,419 visitors came to Formentera. Of this number, 361,531 were day-trippers and 179,888 were tourists who spent at least one night on the island.
Councillor Ferrer explained that the data serve to back Formentera up in requesting competent administrations "to help regulate this influx of visitors, especially in the case of day trips." The idea, said Ferrer, "is that day visitors arrive in a more orderly manner and in line with the island's carrying capacity and port". Moreover, she said, if Formentera's tourism marketing division knows how day-trippers move, the island's government can "make policies to better distribute them so some sites are not overrun by crowds" and "tourist and islander satisfaction goes up".

Empathetic listening on social media

Over the course of the summer season, Formentera's representatives listened to feedback from the island's visitors on social media and online broadcasting channels. All told, an initial 22,858 visitor comments reached 110,674,824 individuals.

In the words of the deputy premier and tourism chief, "the aim of the Empathetic Listening project is to learn about the various actions and online reactions of Formentera's visitors regarding the island's offer as a tourist destination. The data are differentiated based on whether tourists are Spanish, English, French, Italian or German so decision-makers can understand the insight more clearly and chose wisely as they attempt to improve the destination".

The study's authors identified a high degree of tourist satisfaction with their holidays and experiences on Formentera. Tourists indicated that the island awakened feelings and emotions of "happiness and admiration for distinctly well-preserved nature, landscapes and beaches". Other highlights were "the light, beauty, magic, sense of tranquility and people". They described Formentera as "an authentic and unique paradise" and "a sustainable destination".

Leading concerns included the large numbers of tourists at specific times and places on the island. Day-trippers in particular said crowds caused a diminished sense of charm and other issues.

COPT

Ferrer, Bernús and the COPT's political and industry representatives met after the press conference. Participants sat for a review of marketing activities this year included in the Economic and Tourism Promotion Plan approved jointly with the sector. The events' schedule was presented as well so that the industry can plan the start and end of its season. In addition to agreeing on marketing activities for 2022, COPT members agreed to convene again after the International Tourism Fair (Fitur), which coincides with the end of the 2022 Tourism Promotion Plan.


2 December 2021
Communications Office
Consell de Formentera

'Compra a Casa' delivers Black Friday gift card

foto 2021xii compra a casaNieves Gómez Ortiz, a Compra a Casa cardholder for two years, has received a €50 gift card after a drawing hosted by the Formentera Office of Commerce and the island's small- and medium-sized business group (Pimef) on the occasion of Black Friday. Gómez said would use the prize to buy shoes for her daughter.

A parallel push, 'This Christmas Buy Local' (Al Nadal compra a casa) rewards purchases made on the island between 1 December and 6 January. Compra a Casa cardholders who spend at least €20 at participating businesses will be automatically entered to win a €500 gift card.

2 December 2021
Communications Office
Consell de Formentera

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