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Areas Urbanism & territory, Tourism and Economic activities Tourism planning and Economic activities

El Consell de Formentera recolza el comerç de proximitat amb una campanya de promoció arran de la crisi sanitària

cartell 2020 compra a propEl Consell de Formentera, a través de l’àrea de Comerç, ha posat en marxa una campanya de suport al petit comerç de l’illa amb l’objectiu de promocionar els establiments de proximitat que tenen autorització per tenir obertes les portes durant l’estat d’alarma provocat pel Covid-19.

La consellera de Comerç, Ana Juan, ha subratllat que l’objectiu és “visibilitzar i impulsar la necessitat de mantenir el teixit comercial tradicional i de proximitat; i també donar suport al consum dels productes locals”.

Ana Juan ha informat que en l’actualitat hi ha una trentena de comerços oberts en els principals nuclis urbans de l’illa i ha destacat que quan passi l’estat d’alarma el Consell “mantindrà i reforçarà el seu suport a tot el teixit comercial de l’illa que s’ha vist afectat per aquesta situació”.

Amb el lema ‘Formentera es queda a casa i compra a prop de casa’, la campanya es desenvolupa per les xarxes socials i suports digitals i se suma també a la iniciativa de l’Institut d’Innovació Empresarial de les Illes Balears que promociona els comerços amb el lema ‘Ara els petits s’han de fer grans’.

Mesures de seguretat i control als comerços

D’altra banda, el Consell recorda la necessitat de mantenir les mesures de seguretat i control arran de la crisi sanitària, com són mantenir la restricció d’entrada als comerços, respectar la distància de seguretat d’1,5 a 2 metres, no recolzar-se al mostrador, entrar segon l’ordre establert pel personal del comerç i utilitzar guants en manipular fruita, verdura i aliments sense envàs.


28 de març de 2020
Àrea de Comunicació
Consell de Formentera

Whizzes of marketing, communications and creativity return to island for latest FORMENTERA20

foto 2020 formentera20 1The Formentera Office of Tourism reports that from 7 to 10 May, Formentera20 will celebrate its eighth year as a meeting place where authorities on digital culture to share ideas and talent. Set in an array of local settings, the four-day event will embody the Formentera20 hashtag #DesconnectarPerConnectar [DisconnectToConnect].

Backed by the Consell de Formentera and part of the local publicity push known as Discover Formentera in May, the gathering was conceived as a way to, in the words of Formentera’s president and tourism chief, “create incentives and develop the island’s arsenal of culture- and fitness-related programming to draw tourists to Formentera in the low season”.

According to director Rosa Castells, Formentera20 is “a chance to network, share ideas, get inspired and learn about what’s happening in the digital world in the company of industry leaders and in the some of the island’s most breathtaking settings”.

Target audience
Formentera20 is for passionate professionals of the digital world—for communicators, marketing lovers and individuals who want to be in the know to better articulate their project or business proposal. Participants also share space, and that closeness makes it possible to have real networking and ideas exchange, which can serve as the catalysts for new projects. Castells says this is what makes Formentera20 truly unique.

2020 speakers:
Patricia Reis, VP Marketing, HBO www.hbo.es
Javier Pagán, Senior Manager of Entertainment & Telecoms, Amazon / www.amazon.com
Bruno Sellés, Creative Director and Founder of Vasava / www.vasava.es
Marilín Gonzalo, Digital Director of Newtral / www.newtral.es
Xisela López, Executive Creative Director of Sra. Rushmore / www.srarushmore.com
Juan Baixeras, VP Country Manager of AUDIBLE / www.audible.es
Ricard Castellet, CCO of Barcelona TechCity / www.barcelonatechcity.com
Cristina Ribas, Director of Digital Communications for Ajuntament de Barcelona / www.barcelona.cat

Interested parties can find out more and sign up at www.formentera20.com. Space is limited. In order to encourage participation, Formentera residents are eligible for a 50% discount.

6 March 2020
Department of Communications
Consell de Formentera

Paul Wenham, Compra a Casa’s February winner

foto 2020 wenham compraacasa-1-Paul Wenham has won the February drawing for Formentera’s wintertime buy-local initiative, Compra a Casa Campanya d’Hivern. The campaign is sponsored by the Formentera government with the cooperation of the local small and medium-sized business group, Pimef. A Compra a Casa cardholder since February 2017, Wenham walked away from the drawing with a €50 gift card. Launched in January as a way to support local mom and pop businesses in winter, the promotional push continues this March. Purchases of €15 or more made during the last week of the month automatically enter Compra a Casa cardholders to win prizes. The final drawing is scheduled to take place during the first week in April.

5 March 2020
Department of Communications
Consell de Formentera

Pimef and Consell team up to offer six free clinics

foto 2020 Pimef cursos 1The Formentera Department of Commerce reports that a fresh crop of continuing education opportunities are set to begin 2 March with the new edition of ‘Fent Pimef’. The classes are made possible thanks to a deal between Formentera’s local government and Pimef, the local small- and medium-sized business group, to offer training and assistance to island businesses and workers.

Course catalogue:
-Using Lightroom for photo editing with PC, tablet or smartphone (Edició fotogràfica): 2, 4, 9 & 11 March / 4.30pm to 7.30pm / Pimef office.
-Wordpress clinic (Curs Wordpress): 3, 6, 10 & 13 March / 4.30pm to 7.30pm / Pimef office.
-Service in restaurants, bars and cafés (Atenció al client): 5 March / 4.00pm to 8.00pm / Pimef office.
-Leadership & teamwork (Lideratge i treball en equip): 12 March / 4.00pm to 8.00pm / Pimef office.
-Freelancers, take charge of tax filing (Autònom...): 24 & 27 March / 4.00pm to 6.00pm / Pimef office.
-Your pocket-sized office (La teva oficina...): 25 & 26 March / 4.00pm to 8.00pm / Pimef office.

Commerce chief Ana Juan encouraged everyone from employees to business owners themselves to take part in the free courses, which the councillor described as “specially tuned to improving the kinds of lifelong learning opportunities available”. Enrolment is open now, and can be done on the phone (971 32 25 20) or via email ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ). Space is limited.

21 February 2020
Department of Communication
Consell de Formentera

With Compra a Casa website, Consell and Pimef connect shoppers with local businesses

foto-2020-compraacasa-com1Formentera’s deputy vice-president and councillor of trade, Ana Juan, met with the chairman and director of the small- and medium-sized business association of Formentera (Pimef), Josep Mayans and Lidia Álvarez, to unveil the brand-new Compra a Casa website, www.compraacasa.com.

Juan called the website “a tool that, in just one click, brings island businesses closer to local shoppers”. “Buying local doesn’t just put islanders to work; it raises the profile of locally-crafted wares and homegrown produce too. When we talk about sustainability we’re also talking about patronising Formentera businesses as a way to promote these products”, said Juan, who pointed out the new portal grew out of a project called Joves Qualificats—“Qualified Youth”— involving Alba Portas and Maria Antònia Martorell. The first deputy vice-president applauded the two young women for their efforts.

With Compra a Casa shoppers can see businesses on a map or narrow them down based on characteristics such as location. Each establishment has a profile where shoppers can view details like star products and sales in both Catalan and Spanish.

Touting the success of Compra a Casa’s loyalty programme, the Pimef chairman pointed to a membership roll of nearly 2,500. “That’s all quarter of all islanders,” Mayans said. “We’re talking about high customer loyalty.” Thirty local businesses currently take part in Compra a Casa and, according to Mayans, “with the new website, there’s never been a better time for new businesses to join”.

Ms Álvarez gave a presentation on how the portal works, pointing out shoppers can request their Compra a Casa loyalty card online, where they can also do an array of other things, like track card status, review purchases and learn about discounts.

This winter, buy local
Juan, Mayans and Álvarez also pointed up Compra a Casa’s newest buy-local push, designed to reward islanders for shopping in winter. During the last week of every month until March, purchases at participating businesses of at least €15 will automatically enter shoppers into a drawing for a €50 gift-card. The February drawing will happen the first week in March; the March drawing, the first week in April.

19 February 2020
Department of Communication
Consell de Formentera

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